With more than 5.4 million apps listed in the two largest app stores, achieving and holding high app rankings is becoming very challenging. The same source reported that over 2.1 million apps were available in Apple’s App Store in the same period. Why is app store optimization important for app growth?Īccording to Statista, there were 3.3 million apps in Google Play Store by the end of Q1 in 2022. If you are unfamiliar with ASO or are just getting started, you will find here all the information to start ranking your app higher in app stores. In this in-depth and extensive guide, we share all the tips and tricks you need to know to succeed at app store optimization. Typical CTR optimization includes your app name, app title, app icon, app screenshots, and app ratings. To optimize for high CTR, you must convince people to click on your app store listing once they find it. In addition to ranking high in the app store search results, ASO also focuses on click-through rate (CTR). The major app stores are App Store for iOS and Google Play Store for Android apps. App Store Optimization (ASO) is the process of improving app visibility in the app stores, increasing app conversion rates, and getting more downloads.
